Greetings from the shores of Lake Victoria!
Two days and several thousand miles later, from an island in the Atlantic to a land-locked nation in East Africa, I have arrived back in Uganda. This is my seventh annual trip here and I’m so excited to catch up with everyone in my village home, to hear about the highs and lows the year has brought and to share in the celebrations of those who are soon to be graduating from the Kiwi Sponsorships programme. However, this trip also has a particularly special purpose. For years, KAASO has had a dream dangling on the horizon but, until now, it has remained just that – an unattainable, far-off dream. Tomorrow though, that dream will become a reality. KAASO is getting a school bus.
Since 2009 when I first came to Uganda, Dominic and Rose have been telling me how much the school needs a school bus. The alternative – children riding on the barred tray of the school truck – is both illegal and incredibly dangerous. The truck has tipped several times and fortunately none of the children were badly hurt but we all feared that it was only a matter of time. It was not a sustainable option. A couple of years ago, KAASO began reaching out to the community requesting funds towards the school bus and over $1,500 was raised but, in a community where it’s hard to find the money for school fees, coming up with the remaining $30,000 for a bus was a colossal challenge.
And here’s where my story begins.
It all started in the most unlikely of settings – a beach-front restaurant for a rosé-infused lunch with a friend called Rebecca. I was explaining how much KAASO needed a school bus but how daunted I was by the task of trying to raise $30,000 USD to make this happen. You can gather donations for buildings and piggeries, I explained, brick by brick, sty by sty, but wheel by wheel doesn’t really work for a school bus. You kind of need the whole thing.
So Rebecca and I teamed up with the mission to make this actually happen. Her company, RenRe, was hosting their annual sailing day in early June and Rebecca suggested we use this day to help raise our funds. If I could get a bunch of America’s Cup sailors to helm the boats that RenRe’s clients and brokers would be sailing on, we could ask for bids to secure their favourite Cup sailor on board their boat. I emailed sailors from Artemis Racing, Oracle Team USA and Softbank Team Japan asking if they might help out – ‘an afternoon sail for a school bus?’ was my pitch. Within an hour, I had Dean Barker, Chris Draper, Jimmy Spithill, Tom Slingsby, Grant Simmer, Iain Percy, Francesco Bruni and, not surprisingly, Nathan Outteridge, committed to helping. We were on.
The team from RenRe, spearheaded by Rebecca, did an impressive job of rallying up support and enthusiasm and, once again, Claire’s amazing graphic design skills came into play, helping to create an infographic to explain what we were trying to achieve. All six America’s Cup teams donated signed merchandise which I had gathered at the America’s Cup World Series event in New York and, along with some LV Cup products from previous editions, I also had donated experiences from America’s Cup – and from my very obliging husband!
The day of the fundraiser, I felt sick with nerves. There was so much riding on this day and while I knew anything we could raise would be amazing, I was acutely aware of how much money was needed and that it might in fact take several fundraisers to achieve our goal. I so badly wanted this to work.
I boarded RenRe’s superyacht where I spent the day on board with a bunch of wonderful people, drumming up support for the silent auction items as well as encouraging those on the boats to bid higher and higher for their favourite sailors to join them for the final race of the day. Momentum gathered quickly and I was blown away not only by people’s generosity but also by how interested they were in the cause and how much the idea of providing a school bus to children in Uganda struck a chord with a bunch of people on an island in the middle of the ocean.
The final race was incredible. The Cup sailors did an amazing job of showing everyone a good time – and doing all they could to ensure that they were ahead of their team mates. By the time everyone rolled into the RenRe dock, the day had already far surpassed my expectations. And that was before the live bidding even began.
Originally there were only supposed to be two live auction items – a two-hour foiling sailing session with Nathan and a 4-person ride in an America’s Cup chase boat to watch the boats training on the Great Sound in Bermuda. However, a combination of much excitement, many drinks, and overwhelming support saw these two auction items multiply to six. Iain Percy from Artemis Racing, realising that there were multiple groups willing to pay good money for the chase boat ride, threw in two extra rides on the Artemis chase boat, spurring on Grant Simmer from Oracle Team USA to donate a ride as well. That act alone raised us $12,000. Then, the CEO of RenRe, deciding that his wife should also have the chance to sail with Nathan, asked if Nath would donate another foiling experience (the first had already been won) which he gladly agreed to and the bidding opened once more. While Rebecca was helping coordinate the auction, I was madly running around trying to calculate where we were at so far between the boat bids, the silent auction items and the ever-growing live auction funds. As the live auction closed, I pushed EQUALS on my calculator, and then stood staring at my screen, stunned. Then the tears began to fall. We had raised $30,190.
I gave an impromptu – and hugely tearful – speech, letting the room know that we had reached our goal – we would have our school bus. A sea of smiling faces erupted into applause and cheers and I just stood there, crying and grinning dumbly before engulfing Rebecca in a huge hug. We had done it!
In the weeks that followed, Rebecca did an incredible job of helping me collect each and every dollar and I was amazed to find that our total amount just kept going up and up – people were so moved by the experience that they wanted to donate more, to give more, to help more. I was blown away.
In the end, we raised over $40,000, all of which has now reached the village and, on Wednesday, Dominic purchased the bus. As if that wasn’t enough, a few weeks ago, Rebecca decided to join me to help deliver the bus along with my brother-in-law, Beau, who is going to make a short film about the bus delivery. Things couldn’t have worked out more perfectly.
So now I sit looking out across Lake Victoria with Rebecca at my side, and I have to pinch myself to realise it’s not just some amazing dream that I’ll soon wake up from. Beau flies in tonight and Dominic will pick us all up in the bus tomorrow morning and together, we will drive to the village.
I am so hugely grateful to each and every person who helped make this happen – to the sailors, the donors, the far-away cheerleaders and of course to Rebecca, whose huge heart and incredible determination that this was going to happen has meant, quite simply, that is has. Tomorrow is going to be one for the record books – and one requiring quite a few tissues I feel…

Lake Victoria, Uganda
Emma! So happy for you and BIG congrats on reaching for the stars! You did it and you are changing the world- one person, one step at a time!
xoxo Stacey
Well done on achieving your goal no mean feat, given the time duration you had! 😆 😅 💕 hats off to you..
Absolutely brilliant Emms only you could take on the challenge of raising US 30K for a bus in Uganda, finished up with $40K and get the bus. Well done, an outstanding effort…shades of funding raising by the old man
See you in the Bay over New Year? if not Bermuda next year
Lots of love
D&M xx >